The syllabus of Pharmaceutical Marketing and Management that is studied in the bachelor of pharmacy course of Bangladeshi Universities is not worthy enough for the students to learn real knowledge about Pharmaceutical Marketing and Management, as this syllabus was prepared many days ago when Pharmacists were not working in Marketing and our pharmaceutical companies were not exporting any medicines. There are so many countries where specialized syllabus (even MBA in Pharmaceutical Marketing & Management) is offered on Pharmaceutical Marketing & Management.
There is no Bangladeshi University where this type of syllabus is offered. Considering the rapid growth of the pharmaceutical industries of Bangladesh, involvement of Pharmacists in Pharmaceutical Marketing, exporting of medicines to the developed countries we think a development in the syllabus of Pharmaceutical Marketing & Management is necessary. The following topics need to be added in the syllabus of Pharmaceutical Marketing & Management that is studied in Bachelor of Pharmacy Course: Management Foundation, Accounting Foundation, Economics Foundation, Finance Foundation, Managerial Accounting, Leadership Skills, Management Information Systems (MIS), Business ethics, Product Management, Pricing, Strategic partnerships, Pharmacoeconomics, Regulation of prescription drug marketing and promotion, Sales management, Competitive analysis, Business statistics, Quantitative market research , Sales forecasting for the pharmaceutical industry, Global corporate strategy, Pharmaceutical strategy, Integrating product strategy into the drug development process, New product launching, Future issues in the pharmaceutical industry.
Md. Abu Zafor Sadek
B. Pharm (Hons), M. Pharm, MBA (DU)
Senior Deputy Manager
Product Management Department
Renata Limited, Plot # 01, Section # 07
Milk Vita Road, Mirpur, Dhaka-1216
Mobile : +8801817049472
Email :firstname.lastname@example.org & zafor @renata-ltd.com